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HomeNewsStevia Remains the Most Discussed Low/Zero-Calorie Sweetener

Stevia Remains the Most Discussed Low/Zero-Calorie Sweetener


December 18, 2019 (Brussels, Belgium) – The International STEVIA Council (ISC) recently unveiled data from its 2019 Online Conversation & Trends Analysis to identify and better understand the attitudes and perceptions around the sweetener stevia in English- and Spanish-speaking countries. The results: the online social conversation doubled.

The association worked with Kellen, a professional services firm, to conduct the ISC Conversation & Trends Analysis, using their researchers and Crimson Hexagon, an AI-powered consumer insights company, to analyze data from 2017 to 2018.

[There has been a dramatic increase in the total amount of the online conversation talking about stevia. In fact, it has doubled in English- and in Spanish-speaking countries," explains the International Stevia Council`s Executive Director, Maria Teresa Scardigli.

The Analysis revealed that when compared to other low and no-calorie Sweeteners, stevia remains the most talked about low and zero-calorie sweetener. This was particularly notable when looking at the language specific data. In English-speaking countries, stevia mentions significantly increased, going from 101,697 to 258,669. In Spanish-speaking countries, the mentions also doubled rising from 38,965 to 77,535.

  • Positive/neutral sentiment in English-speaking countries centered around stevia remained at nearly 80 percent, with the positive sentiment increasing to nearly 40 percent, an increase of 5 percent.
  • Positive/neutral sentiment in Spanish-speaking countries around stevia remained at 82 percent, with the positive sentiment increasing to 34 percent, an increase of 11 percent.

Next: Q&A with resident RD for Stevia

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